Rebecca King Ferraro was born and raised in Northern California, and was a professional ballet dancer with Miami City Ballet for over a decade. Since retiring from ballet, she has been delving full time into her second passion, social media management and marketing. Ms. Ferraro is located in Stuart, FL and is a free-lance social media manager working with small businesses to help them reach their marketing potential.
Ms. Ferraro is also the co-host of the dance world’s most popular podcast, Conversations on Dance, which she founded with fellow former Miami City Ballet dancer, Michael Sean Breeden. Since it’s inception in 2016, Conversations on Dance has interviewed some of the best and brightest in the world of ballet and dance. The duo has taken the podcast on the road working with The Kennedy Center, San Francisco Ballet, Vail Dance Festival, among others.
In 2010, Ms. Ferraro founded a blog on ballet from the perspective of a professional dancer, Tendus Under A Palm Tree. Intended to reach out to audience members and dancer alike, creating this website allowed her to experiment with what it takes to create a brand for yourself and found a small business. It was through the promotion of this venture that Ms. Ferraro discovered the power and importance of social media for brands and businesses.
PODCAST: CONVERSATIONS ON DANCE
Rebecca King Ferraro is the co-host of a podcast on all things dance and ballet. Each week she teams up with fellow dancer Michael Sean Breeden to bring audiences an inside look into the world of professional dancers. They discuss ballet training, techniques, choreography, and conduct interviews with some of the ballet world’s best and brightest. Past guests include:
Misty Copeland, Patricia McBride, Alastair Macaulay, Sara Mearns,
Ashley Bouder, James Whiteside, Peter Boal, Julie Kent,
and many others.
SOCIAL MEDIA MANAGEMENT
Rebecca King Ferraro is a former professional ballet dancer with Miami City Ballet. Her social media management company allows her to delve into her second passion, social media and marketing.
In numerous ways, through her own determination, Ms. Ferraro has built experience in this field. Utilizing social media has proven invaluable to building a brand through her blog, proving that the online social community is a powerful force for businesses large and small. By building a significant following on Twitter (@bexking) and Instagram (@rebeccakingferraro), and promoting her blog and podcast on Facebook, LinkedIn, Tumblr, and YouTube, she has come to understand what start up businesses need and want from their social media. She has also spent time working with Miami City Ballet’s marketing department to advance their social media presence. This work involved attending weekly meetings, developing new strategies, coordinating projects, and executing plans. Through this opportunity, she has obtained valuable experience in this field and come to understand what it takes to promote a large organization in a professional and effective manner.
Since starting Rebecca King Ferraro Social Media Management, Ms. Ferraro has worked as a consultant with several small businesses establishing Facebook pages, Instagram accounts, Twitter accounts, Tumblr blogs, and WordPress websites. She has established social media strategies designed to communicate a pre-determined plan for each client.
Ms. Ferraro’s ballet repertoire includes:
Allegro Brilliante, Square Dance, Concerto Barocco, Ballo della Regina (Soloist), Jewels (Emeralds, Rubies, and Diamonds), Nutcracker (Spanish Principal), Raymonda Variation (Soloist), Bugaku, Symphony in 3 Movements, The Four Temperaments (Melancholic), Ballet Imperial, Serenade, Symphony in C, Bourrée Fantasque, La Source, Episodes, Scotch Symphony, Slaughter on Tenth Avenue, La Sonnambula, Divertimento No. 15, La Valse (Three Muses), Who Cares?, Theme and Variations, Western Symphony, Swan Lake Act II, A Midsummer Night’s Dream
Polyphonia (Waltz Couple)
Company B (Rum and Coke), Mercuric Tidings
Golden Section, NIGHTSPOT (created for Miami City Ballet by Twyla Tharp in 2008), Sweet Fields, Baker’s Dozen
Fancy Free (Purse Girl), Fanfare, West Side Story Suite, The Concert
Romeo and Juliet
Don Quixote, Gypsy Principal (Marius Petipa and Alexander Gorsky), Giselle (Adam / Traditional after Coralli and Perrot), Copellia (Trad., after Delibes / Saint-Leon)
In this blog, readers can follow the everyday life of a professional ballet dancer living and working in one of the most glamorous and trendy places in the world, Miami Beach. Visit the blog for in depth interviews, articles on life as a professional dancer, reactions to ballet in the mainstream, and profiles of the world’s best ballets.
“My mission is to provide insight into the life of a professional ballet dancer.
My goal is to create an entertaining blog that will appeal to people who know ballet and those who don’t. Ballet is a glamorous art form and I want to reach out to people to educate them and excite them about what I do for a living.”