Lake Tahoe Dance Festival

2020 & 2021

Rebecca King Ferraro worked closely with the 2020 Lake Tahoe Dance Festival to promote their three day virtual event. Normally an annual event including classes and in person performances, the COVID-19 pandemic forced the event to adapt to an online format. Ms. Ferraro promoted this event on Instagram, Facebook, and Twitter, including the production of a trailer for the event. This virtual event raised over $11,000 for the organization’s general fund in just three days.

Ms. Ferraro worked with the organization again in 2021 to promote their live, in-person festival, July 27-30 in North Lake Tahoe, CA. Later in 2021, Ms. Ferraro worked with the organization to fundraise on Giving Tuesday, where they raised over $13,000 in one day.