Pointing It Out was founded in 2020 by Melissa MacLeod (The Wool and The Floss) and Megan Holmes (Needlepoint Clubhouse) as a YouTube visual podcast. In 2023, Ms. Ferraro worked with Pointing it Out to launch the podcast across all major podcast platforms in audio format. As a podcast consulting, Ms. Ferraro was responsible for audio editing and mixing, publishing audio episodes, and marketing consulting for the podcast.