In 2024, Ms. Ferraro started consulting with The Wool & The Floss in Grosse Pointe, MI. Through this partnership, Rebecca manages the store’s Instagram and founded, and manages, the company’s TikTok account. Through social media marketing, email marketing, and website management, Ms. Ferraro has been able to streamline the shop’s extensive social media following, to convert to purchases in person, and through their Shopify online store.